Visitors to Branson Landing will have a new choice for entertainment, food and drinks coming in the fall of this year.
Andy B’s Bowl Social began construction at the Landing with a ground-breaking ceremony on June 14. It is across from Arcade City.
Bowl Social joins a Springfield location, simply titled Andy B’s, as the second installment of Andy B’s Entertainment and Bowling Centers.
Trevor Collins, director of marketing for the company, said the new location will be different than the existing one in Springfield.
“This is definitely a new concept for the Andy B’s brand, so this will be more of what is called in the industry a boutique-style concept,” Collins said. “It has a smaller footprint, larger focus on food and beverage, and socialization, and different attractions all built around socialization and entertainment.”
For entertainment, the new location will include nine luxury bowling lanes, three express escape rooms, two virtual reality lounges where guests can have single-player virtual reality experiences, two group karaoke suites, and a variety of table games including ping-pong, shuffleboard and foosball.
Collins said the company chose the Landing because of an expanding market for entertainment there.
“We were definitely interested in the Branson market, it seemed a very natural fit at the Landing,” Collins said. “Formerly known as a retail shopping destination, we really do see the transition to an entertainment and shopping destination, where guests are not only going there to shop but more likely to have dinner, to look for other sources of entertainment and spend the whole evening or afternoon.
“So we really see Andy B’s Bowl Social being sort of a integral part in that movement as the Landing sort of changes to more of a full entertainment destination.”
The new name has a meaning too, said Collins. The company is focusing more on the social aspect of a night out.
“It’s ‘bowl’ being the heart of the company but really understanding that as guests go out, they’re really not looking for a place to eat or drink, but rather an all-encompassing destination for eating and drinking and friendly competition, that really makes for a memorable experience,” Collins said. “So, as we see the word ‘social’ coming into play, it’s really the experience that we’re looking to delver. It’s not just sitting around but it’s having dinner and then enjoying a variety of attractions.”
Some other features of the new attraction will include a full-service restaurant, an indoor/outdoor bar, a social patio and a stage for live music and special events.
Collins said they are planning to have the building completed, and the business open, by October 2018.