WARREN — Video games. Virtual reality simulators. Electric go-karts. Multilevel “zombie apocalypse” laser tag. Ten lanes of bowling. Black light miniature golf. A climbing wall. Bumper cars. Build-your-own pizzas.
It’s all coming to Warren, and all under one roof, when the Allegiant Nonstop family entertainment center opens its doors in the weeks to come.
“We’ll probably have a more firm date within the next week and a half,” Allegiant Entertainment Branding, Marketing and Social Media Manager Lexie Keogh said March 14, during a tour of the 100,100-square-foot space still under interior construction at 28300 Dequindre Road, south of 12 Mile Road, the former home of Value City Furniture.
Keogh said that when the dust settles, the center will feature more than 12 separate attractions designed to thrill patrons of all ages. The list of amenities will include an arcade, exclusive virtual reality rides, a two-story laser tag battleground, a 647-foot electric go-kart track and three escape rooms, created by Escapology. She said there will be party rooms and smaller bays for easy access to the entertainment floor, a restaurant designed around a build-your-own-pizza concept, a corporate meeting room and even a quiet room for parents, conveniently located next to the toddler area.
The center will be the second to open for Allegiant Nonstop, owned by the Allegiant Travel Co. and Allegiant Air, which offers airline service to airports in Flint and Toledo.
Keogh said staying close to those markets, and the consideration of other demographics, factored into the company’s decision to open its newest center in Warren.
There could be a total of four Allegiant Nonstop centers open in select markets across the country by the end of the year.
The Warren location will employ more than 150 people, who have already been hired and led through orientation. The investment for the build-out construction at the Warren location will total more than $9 million.
Aaron Kapanowski, the center’s guest experience manager, worked at Starbucks before he came to Allegiant Nonstop. He also worked previously at the Pump It Up and Skyzone entertainment centers.
“Love it,” Kapanowski said when asked about what’s planned for the finished center. He said he’s looking forward to the go-karts and getting the virtual reality rides fired up.
Crystal Gutc, general manager of the new Allegiant Nonstop center in Warren, worked previously at Dave & Buster’s. She said the biggest difference is the Allegiant center is more focused on activities and more family-friendly.
“Here it’s more family entertainment. I think that’s a bonus,” Gutc said. “They want the families. They want the adults to come out too and have their game nights and date nights.”
“Laser tag, plain and simple,” Gutc said when asked about what she’s looking forward to trying. “That’s my baby.”
Keogh said video games will start at just 25 cents per play and attractions are priced beginning at $2.50 for the laser maze.
Warren Mayor Jim Fouts said he planned to tour the development on March 15, after press time.
“I think it’s great for families with kids. We want to have them move in,” Fouts said. “It should give the Universal (Shopping) Center a new boost. I think it’s going to be great for Warren. I think it also means one-stop fun.”
Tom Bommarito, director of Warren’s Department of Community, Economic and Downtown Development, said Allegiant’s choice of Warren represents another “coup” for the city.
“We’re super excited. We think it’s another reason for families to hang out and stay in Warren,” Bommarito said.