What the IAAPA FEC Benchmark Report Really Tells Us

Frank ‘the Crank’ Seninsky Presents First In Series of Free Webinars for Family Entertainment Centers
‘What the 2018 IAAPA FEC Benchmark Report Really Tells Us
About the Family Entertainment Center Industry’

Frank ‘the Crank’ Seninsky, President and CEO of Amusement Entertainment Management(AEM), a leading industry research and entertainment consulting firm, conducted his first webinar last month titled “What the IAAPA FEC Benchmark Report 2018 Really Tells Us About the FEC Industry” covering the most important trends (both positive and negative) that directly affect a Family Entertainment Center business. The webinar was marketed to select audiences through social media with 82 callers participating and a total of 207 views to date.

According to the Report, Family Entertainment Centers (FECs) primarily offer some combination of at least three participatory attractions (including but not limited to go-karts, batting cages, miniature golf, arcades, video games, trampolines, climbing walls, laser tag, birthday parties, kiddie rides, inflatables, and bowling alleys) as well as some type of food concession or service. 133 FECs completed the IAAPA Benchmark Series survey for 2018.

During the webinar, Seninsky discussed the results of this research, and how certain factors can skew the data. Some of the topics discussed included:

How to interpret the data accurately as an indoor FEC, considering that 36% of the respondents had indoor and outdoor attractions, and 17 respondents indicated operating amusement or water parks.
What content was the most compelling and how might it relate to your center.
Average per capita spending and how to determine where your center should fall.
Breaking down the attendance number and what it means to bottom line sales.
Where are your customers coming from and how long are they are staying.

Q & A Session – Attendees had the opportunity to ask questions during the Q&A session. Frank gave his insight on questions like, “What profit centers generate the most revenue?”, “What attractions could hold a stronger position in the foreseeable future?”, and “How are the figures in the report holding up over the last five years – have they been stable or are they constantly changing?”

“The part of the webinar I liked the most, was the Q&A,” commented Seninsky. “I love the challenge of being put on the spot and using my experience to respond to individuals new to the industry or those trying to find ways to improve their businesses.”
The webinar is available for viewing by clicking the link below. Frank is looking forward to presenting more informative webinars like this in the future. Be sure to subscribe to the Frank ‘the Crank’ YouTube channel to have access to over 400 industry related videos and interviews.

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