New Book by Beth Standlee Takes an Emotional Approach to Sales that Breaks Through the Online Clutter

New Book Redefines Sales Stereotypes Through Storytelling and Expert Advice

‘People Buy From People’ is more than a book about mastering a powerful sales process. It tells the story of how an unwed, pregnant college dropout changed her life with a career in sales and became the Founder and CEO of a successful sales training and business coaching company.

New Book by Beth Standlee Takes an Emotional Approach to Sales that Breaks Through the Online ClutterFORT WORTH, TX, May 16, 2019 — Someone once said that when Beth Standlee talks about sales it goes from black and white to color. Her book ‘People Buy From People: How to Personally Sell in an Impersonal World’ does just this. Beth draws the reader in through humor and storytelling before delivering step-by-step instructions that show how embracing her unique sales process can be life changing.

“Against all odds—teenage bride, young mom, no degree—I figured out how to play the proverbial hand that was dealt to me. However, during my sales career, and especially during my sales coaching tenure, there were plenty of times that an adjustment in attitude and change of behavior was critical for me to be successful.” – Beth Standlee

 ‘People Buy From People’ tells the inspiring story of Beth Standlee and her journey from unwed, pregnant college dropout to Founder and CEO of a successful sales training and business coaching company. ‘People Buy From People’ not only teaches Beth’s unique sales process, but it also provides a clear roadmap for changing one’s attitude toward sales. Her concise instruction on how to eliminate the limiting beliefs that often hold one back from acting also demonstrates how anyone can make what they are selling come alive.

“Beth Standlee is a true professional in all aspects of the selling profession, but one with a unique writing style embodying a delightful combination of humility and wit. Her vulnerability is on full display as she artfully shares her unique perspectives on sales as revealed inside her unfolding life story. Whether you are considering a sales role, new to the profession, or an experienced veteran of the trade, “People Buy From People” is a fascinating “must-read,” and one that delivers both encouragement and practical advice from which to grow in success in sales.” Brett A. Blair – Executive Coach and author of “From Autopilot to Authentic.”

‘People Buy From People: How to Personally Connect in an Impersonal World’ is available for purchase on Amazon.

Beth Standlee never met a stranger. A dynamic, enthusiastic liver of life, she dedicates her time to helping others and making their lives better. She is the CEO/Founder of TrainerTainment®, a coaching and training enterprise that primarily serves the hospitality industry. Her team provides business coaching, sales coaching, grand opening strategies, mystery shopping services, and onsite training. Beth is the mother of two adult daughters and one son. She lives near Fort Worth, Texas with her husband, Jerry.

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