TRANSFORMERS: VR BATTLE ARENA INSTALLED IN
MULTIPLE AUSTRALIAN KINGPIN BOWLING LOCATIONS
Montreal, Canada (November 30, 2020) – Minority Media, the award-winning game studio and creator of turnkey multiplayer VR attractions for location-based entertainment (LBE), is pleased to announce a partnership with The Entertainment and Education Group (TEEG), one of the world’s largest Family Entertainment and Edutainment Centre groups, to bring their TRANSFORMERS: VR Battle Arena to TEEG’s Kingpin bowling locations in Australia.
TRANSFORMERS: VR Battle Arena is the only attraction in the world that enables players to play as a Transformer robot in the first small footprint VR system with a blockbuster brand. TRANSFORMERS: VR Battle Arena launched at IAAPA in 2019 and will soon expand with an exciting new game type designed to attract new guests and keep them coming back for more plays.
Kingpin locations throughout Australia are sophisticated new-age entertainment venues with state-of-the-art bowling lanes, laser skirmish arenas, cryptology escape rooms, hundreds of the latest arcade games, pool tables, fully-licensed bars, and chef-selected menus, as well as the latest in virtual reality gaming.
TEEG installed the TRANSFORMERS: VR Battle Arena in two premium venues, Kingpin Chermside (in Eastern Australia in Queensland) and Kingpin Canberra (in the southeast in the SE, Australian Capital Territory (ACT) in August.
“At TEEG, we are always looking for new games and new concepts to enhance our guests’ experiences”, noted Ana Giron, TEEG’s Purchasing Manager. “We chose TRANSFORMERS: VR Battle Arena because the Transformers franchise is well known worldwide and it is a small footprint attraction that is ideal for our large venues.”
“We couldn’t be happier that TEEG has chosen our TRANSFORMERS: VR Battle Arena for their locations”, noted Michael Zaidan, VP of business development and global sales for Minority Media. “Kingpin is known for delivering the latest immersive gaming options, which makes them ideal venues for us.”
ABOUT MINORITY MEDIA: Established in 2010, Minority Media is an award-winning game studio and creator of Chaos Jump, a turnkey multiplayer VR platform for Location-Based Entertainment (LBE) that offers the highest revenue for operators thanks to the compelling curb appeal, the smallest footprint in its class, and the outstanding quality of the content. The company has Chaos Jump systems currently in operation in the United States, Canada, Mexico, and Asia. Chaos Jump is designed to maximize revenue per square foot while complementing (not cannibalizing revenue from) other LBE attractions within a venue. Minority Media’s team consists of many of Canada’s best video game makers. These innovators include the creators of some of the world’s leading game franchises, including FIFA, Batman, Splinter Cell, Rainbow 6, GTA, Deus Ex, Assassin’s Creed, and many others. Visit weareminority.com for more information.
ABOUT TEEG: Jointly owned by Quadrant Private Equity and the LAI Group, TEEG acquired the international business of Timezone Group which operates over 300 Family Entertainment Centres across the Asia Pacific region. TEEG invests in the growing Leisure and Learning industry throughout Australia, New Zealand and Asia. ABOUT KINGPIN Kingpin is the setting for the best moments of our guest’s year. Moments they share with friends, family and colleagues. The multi-attraction venues feature laser tag arenas, escape rooms, private karaoke rooms, the latest virtual reality experiences, hundreds of arcade games and state-of-the-art bowling lanes. Centrally located throughout Australia, each Kingpin venue offers chef prepared menus, an extensive cocktail list and private function rooms. At Kingpin, we are United In Joy.