This special edition of Foundations Entertainment University is one of a kind, bringing two real-life examples of how entertainment centers can be launched during this “new normal”. We will empower you with the knowledge to step up and move your project forward. There’s nothing better than engaging with real-life content from two new industry operators as they navigate through the changing landscape that makes up our society today. Our Foundations faculty, as well as our product experts, will share their knowledge and reactions as we explore the intricacies of each operation.
Our first stop, Fourth Dimension Fun Center in Frederick, Maryland, is a fresh, ground-up build which will launch in December 2020. The business model makes use of a fully-outfitted 37,560 square foot structure containing 16 lanes of boutique bowling, a multi-level laser tag arena, guest customizable and interactive escape rooms, a full amusement arcade, interactive motion theater, enclosed laser attraction, and a dynamic bistro and sports bar concept.Our second stop, Xtreme Play Adventure Park in Danbury Connecticut, will be opening in January 2021. Xtreme Play is a 30,000 square feet multi-level venue that will contain a myriad of high-intensity attractions, including virtual reality experiences, ninja warrior courses, multi-level ropes courses, ‘sky-high’ climbing walls, and an immersive lasertag arena. A three-level Ballistics play unit, bumper kart track, XD motion theater, and large gaming arcade round out the offerings. A pizza-focused café complete with specialty beverage programming will service both levels of the facility, including its corporate meeting and event rooms.
We will detail, compare and contrast the development challenges that each operator has faced, along with their solutions and strategies for launch. Our topic list will include each operator’s vision for the facility, how they crafted the business case, and how they navigated the real estate selection process. We will also address the philosophy behind selecting consumer targets, attraction portfolio selection, and overall facility design/theme. Finally, we’ll turn our attention to each venue’s operating protocols, including its use of technology and its commitment to hiring and training an engaging staff.