Putting the Amusement Industry in Your Pocket!
Andre Lawless and I have been working on marketing campaigns in the location-based entertainment industry for almost 20-years. He’s the marketing gun I bring in to help on projects like Zero Latency, Minority Media, Spree, and many more. He also has been helping operators launch their retail VR businesses for the last 5 years and […]
I recently spent ten days in Russia. I was invited to speak at the Skolkovo Open Innovation conference about the projected impact of virtual reality on our ways of life. I will post that video after the noise from IAAPA dies down. While I was in Russia, I had the privilege of meeting with a […]
Attended VR, the 4-minute mile, and the 2-hour marathon One of the biggest challenges operators have with virtual reality is the staffing requirement. Most VR systems require at least one attendant. Attendants provide several key functions. They help players, most of whom are not familiar with virtual reality (yet), put on the headset and use […]
The upcoming Session has been rescheduled for the Event: Weekly Deep Dive Series. Updated Session Details: Thursday, October 24th 2019 @ 8:30AM PDT
As you probably know, I have a webinar series called Deep Dives, where I interview leading voices in the location-based VR industry. Last week, I had the sincere pleasure of interviewing Brent Bushnell, co-founder and CEO of Two Bit Circus. Brent is the son of arcade legend Nolan Bushnell, who founded both Atari and Chuck […]
Join Bob as he interviews Stephen Greenwood of Ballast Technologies, Inc.
Last week in part one of the IAAPA Paris VR review, I covered Spree Interactive’s kid-friendly free roam system, the latest from Hologate, motion simulation attractions from Modimage, the amazing Toyland from Illucity and Backlight, and the new Dojo from Altereyes. This week I will try to cover the best of the rest. The biggest […]
I travel the world constantly, uncovering, discovering and reviewing what’s happening in the world known as location-based virtual reality (LBVR) so I can deliver the most relevant insights to you. Since 2016 I have flown almost a million miles covering conferences, meeting with emerging startups, and talking to the leading minds in virtual reality. That’s […]
Coming Up On the Next Virtual Reality Deep Dive Webinar, Victor Machado of Post & Wall
Every successful product solves a problem. This is one of the few truths in marketing. If your product doesn’t solve a problem, it will never take off. If you’re resistant to this idea, please read on. As one of the leading mentors for startups in the virtual reality market, I hear from dozens of companies […]
