How to Evaluate Non-Gaming Experiential VR Content

Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to give you some things to consider when evaluating non-gaming content. One of the raps against non-gaming content is that it’s not replayable. Typically this content does well in […]

Coming Up On the Next Virtual Reality Deep Dive Webinar

Bob speaks with Brandon Naids of Talon Simulations   Bob Cooney Location-based Virtual Reality Expert, Inc 500 CEO, Speaker, Author, Mentor www.bobcooney.com/ Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world’s foremost expert on location-based virtual reality. As the author of the […]

How Zoos and Aquariums can use VR to Connect with Millennials

Zoos and Aquariums, are a great example where the consumer and their context needs to be heavily considered. Obviously an attraction shooting zombies at a zoo doesn’t make sense, and would seem out of place. Conversely, attractions that drive empathy towards animals and can spur conservation efforts is in line with what people would expect […]

Coming Up On the Next Virtual Reality Deep Dive Webinar

One of the challenges of location-based VR is creating experiences that people want to play again and again. Join Bob as he dives deep into game design with Joe Mares, long-time game designer and location-based VR game consultant. Learn about best practices in creating replayable games that spark joy and passion among your customers. If […]

Is VR The Key to the Escape Room Profit Puzzle?

Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths were a part of mythology. The athenian hero Theseus had to navigate a labyrinth to find and kill the Minotaur. Hedge mazes were popular with […]