Each January, people use the New Year to resolve to do things differently. The beginning of the year is a natural time to reflect and consider creating a new reality. What if we could develop a practice that enabled us to continuously recognize our cognitive state in each and every moment. What if we could determine if […]
Tag: Bob Cooney
Star Wars VR: The Arcade Strikes Back
A new Star Wars VR Arcade game just hit the market, which has been searching for the ideal use of virtual reality in a compact, unattended package. ILMxLAB, VRsenal, and Nomadic just knocked it out of the galaxy. I became a Star Wars fan when my grandfather took me to see the original when I […]
I Miss Our Trade Shows – So I’m Doing Something About It
If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March […]
We’re Not Dead Yet – Family Entertainment Plots Comeback
FAMILY ENTERTAINMENT CENTERS PLAN COMEBACK AT FIRST ENTIRELY VIRTUAL TRADE SHOW THE first trade show dedicated to the $20 billion family entertainment center market, ShowUp, has just been announced for October 27-29th, by location-based virtual reality expert Bob Cooney. Consumer expectations are changing rapidly. Convenient home entertainment options like first-run movies on PVOD, metaverse games […]
All About the Feels – Give Them An Experience They’ll Talk About
Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and […]
Why Asking Why is the Key to Innovative Experience Design
In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that […]
Innovate or Die
Everything has changed, but at the same time, nothing has changed. That’s the paradox of the times. The rules of being in public are changing. Consumer habits, parent’s risk profiles, entertainment options and appetites are all changing. Yet the initiative to innovate business models is lagging. When I talk to business owners and executives, the […]
How to Deliver Social Experiences to Your Guests
Jul 14, 2020 10:00 am When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences. Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to […]
Bob Cooney Announces Relaunch, Reboot and Reinvent, A Location-based Virtual Reality Marketing Summit
July 10, 2020 – Melbourne, Australia – The leading expert in location-based virtual reality, Bob Cooney is hosting a virtual conference to help companies in the location-based entertainment market get back to business. The COVID-19 pandemic has set the entire out-of-home entertainment market on its ass. As some areas begin their search for recovery, it’s evident […]
The Best Mask for your Employees?
This mask if from a medical company in Detroit called Redcliffe Healthcare. It’s at the end of a crowdfunding campaign in IndieGoGo. The mask is already in production and is expected to ship in August or September. I know that masks have become a political issue in some places. Despite that, keeping employees safe is […]