We’re Not Dead Yet – Family Entertainment Plots Comeback

FAMILY ENTERTAINMENT CENTERS PLAN COMEBACK AT FIRST ENTIRELY VIRTUAL TRADE SHOW THE first trade show dedicated to the $20 billion family entertainment center market, ShowUp, has just been announced for October 27-29th, by location-based virtual reality expert Bob Cooney. Consumer expectations are changing rapidly.  Convenient home entertainment options like first-run movies on PVOD, metaverse games […]

All About the Feels – Give Them An Experience They’ll Talk About

Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and […]

Innovate or Die

Everything has changed, but at the same time, nothing has changed.  That’s the paradox of the times.  The rules of being in public are changing.  Consumer habits, parent’s risk profiles, entertainment options and appetites are all changing. Yet the initiative to innovate business models is lagging. When I talk to business owners and executives, the […]

Bob Cooney Announces Relaunch, Reboot and Reinvent, A Location-based Virtual Reality Marketing Summit

July 10, 2020 – Melbourne, Australia – The leading expert in location-based virtual reality, Bob Cooney is hosting a virtual conference to help companies in the location-based entertainment market get back to business.  The COVID-19 pandemic has set the entire out-of-home entertainment market on its ass. As some areas begin their search for recovery, it’s evident […]